DAZN, the world’s leading sports entertainment platform, delivers live sports events, gaming, merchandise and ticketing globally using amazing content to engage audiences with a modern, forward-thinking approach and digital platform. For their internal learning programme, DAZN wanted to deliver an environment consistent with their brand and reflecting the high-quality media content they serve their customers.
“Our learners create the customer experience for our audiences in different parts of the world, so the learning environment must have a similar look and feel and follow similar standards for content quality. Any learning we create builds on the DAZN brand”, explains Steve Wood, Head of People Development at DAZN.
To provide employees with a high-quality learning environment, DAZN is evolving its learning ecosystem to give learners easy access to core and specialist content alongside realising efficiencies in third-party learning content supplier management.
An integrated learning environment generated significant cost savings
One of the challenges DAZN faced was the time and capacity to create e-learning. While it was quite easy to create or find external content providers for core learning, including personal development and leadership training, it was much more difficult to create or buy content for the specific learning needs of the different teams: technology, product, marketing, HR, and other teams all needed different content. Finding or creating the content for these specific needs and managing the supplier relationships was time-consuming and expensive.
“The OpenSesame catalogue gives us access to a wide variety of content and a huge number of courses on specific topics. We have thousands of options across a range of different categories. We now have access to content covering all our core learning needs and different teams’ specific needs. The catalogue is seamlessly integrated into our LMS and provides an engaging learning experience for our users”, continues Wood.
“…We now have access to content covering all our core learning needs and different teams’ specific needs. The catalogue is seamlessly integrated into our LMS and provides an engaging learning experience for our users.”
Steve Wood, Head of People Development, DAZN
Curated lists of learning delivered via an LMS
OpenSesame allows DAZN’s internal experts to curate learning content from different publishers and create curated learning lists for their specific topics. The internal experts can access the OpenSesame catalogue before they start creating content. This saves a lot of time. Partnering with OpenSesame, DAZN has massively reduced the number of supplier relationships and costs associated with supplier management. The investment required to provide learning across the business is approximately 30% of previous multiple supplier costs.
“We curate the learning lists using OpenSesame, export the SCORM packages, create the courses on our LMS and publish them via our Learning Zone. This means the look and feel of anything we create stays on brand.
“We also align our categories in our library to those of OpenSesame to provide our learners with a one-stop shop for all learning content. Within the courses and plans, we have a mix of internal and external content and a mix of different publishers”, explains Wood.
Actionable insights and real-time reporting to optimise the learning experience
DAZN optimises the learning experience over time by offering the highest quality of engaging content.
“As we’re using our own LMS, we can report on all activities, such as completions, quizzes, and assignments, but we also want to know what’s happening within the specific content packages we’re using.
“OpenSesame is full of insights; we can get granular with the OpenSesame data. We get, for example, the ratings of all different courses and how specific content pieces are being used. We use this data to ensure we only provide content our learners need and enjoy. The data also enables us to swap content packages where learners tell us they aren’t enjoying certain content as much as alternatives. With nearly 5,000 courses completed, the average rating for OpenSesame content stands at 4.13/5’”, says Wood.
30%
cost reduction through consolidation of supplier relationships
5,000
courses completed by DAZN employees
4.13 ⭐️
average course rating
For a global organisation like DAZN, a wide offering of multi-language content is critical. Using the OpenSesame catalogue,
DAZN can narrow down content by topic and publisher and then have the ability to provide that content in multiple languages. Experts in different countries are OpenSesame curators, so they can identify and preview the content in local languages before publishing the courses via the LMS.
“As DAZN continues to grow globally, we look forward to expanding our use of the OpenSesame catalogue over time.”
“Our experience with OpenSesame has been great right from the beginning. The team listens and understands our needs. The OpenSesame team is always supportive and committed to our success”, concludes Wood.
About DAZN
DAZN is a leading sports streaming service in Italy, Spain, Germany, France, Belgium, Portugal, Japan, Taiwan, Canada, the US and UK. Its wide range of content includes top-flight football from the world’s most popular competitions.
For more information on DAZN, our products, people, and performance, visit dazngroup.com.